From immersing myself in the brand via stakeholder interviews, content audits, and competitor analyses, to building sitemaps, collaborating on taxonomies and wireframes, and perfecting copy — few things get my brain firing on all cylinders quite like a new website build.

I’m a big fan of working smarter, not harder, and effective marketing is that much easier when there’s a cohesive, impactful brand story interwoven across every touch point. From conducting research, to developing audience personas and journey mapping, to honing messaging, I know I’m laying the groundwork for authentic customer connections.

My friends don’t come to me every single time they need an Instagram caption for nothing! Puns, wordplay, attention-grabbing copy — they’re fun to read, even more fun to write, and I’ll never pass up a chance to contribute my ideas for headlines, taglines, ads, or a billboard or two (it’s happened).

Off the clock, I am that person responding to a website’s or app’s experience survey with detailed feedback. On the clock, I seek to minimize that feedback from clients’ audiences. Using data gathered from interviews, research, usability testing, and more, I ensure the customer’s point of view is present every step of the way, from content and design production, to quality assurance reviews and post-launch fine-tuning.