I provided wide-ranging content support across digital ads, email, web, and video that enhanced Paycom’s brand messaging and product positioning. Collaborating with designers to conceptualize creative and paid media and CRO strategists to optimize performance, my efforts supported campaigns in excess of $1M, reached prospects at every funnel stage, drove thousands of qualified leads, and helped establish the brand’s unique identity in a competitive market.

Digital Ads

See my creative copywriting skills on display (ads)!

Social ad targeting HR and payroll specialists with the goal of promoting Beti®, Paycom's payroll automation tool

Social ad targeting HR and payroll specialists with the goal of promoting Beti®, Paycom's payroll automation tool

Social ad aimed at singling Paycom out as a leading payroll tech provider, which ran in tandem with the 2024 Summer Olympics

Social ad aimed at singling Paycom out as a leading payroll tech provider, which ran in tandem with the 2024 Summer Olympics

Social ad aimed at singling Paycom out as a leading payroll tech provider, which ran in tandem with the 2024 Summer Olympics

Social ad aimed at singling Paycom out as a leading payroll tech provider, which ran in tandem with the 2024 Summer Olympics

Social ad aimed at singling Paycom out as a leading payroll tech provider, which ran in tandem with the 2024 Summer Olympics

Social ad aimed at singling Paycom out as a leading payroll tech provider, which ran in tandem with the 2024 Summer Olympics

Social ad created as part of "Why Paycom?" campaign

Social ad created as part of "Why Paycom?" campaign

Social ad created as part of "Why Paycom?" campaign

Social ad created as part of "Why Paycom?" campaign

Social ad created to position Paycom's all-in-one HR and payroll software as the solution for employee attrition, a frequent customer pain point

Social ad created to position Paycom's all-in-one HR and payroll software as the solution for employee attrition, a frequent customer pain point

Social ad created to position Paycom's all-in-one HR and payroll software as the solution for employee attrition, a frequent customer pain point

Social ad created to position Paycom's all-in-one HR and payroll software as the solution for employee attrition, a frequent customer pain point

Social ad created to promote a new software feature, GONE™, which automates time-off decisions for managers

Social ad created to promote a new software feature, GONE™, which automates time-off decisions for managers

Display ad created to target competitor users struggling with the performance inconsistencies of their current payroll software

Display ad created to target competitor users struggling with the performance inconsistencies of their current payroll software

Social ad created as part of "Who is Paycom?" campaign emphasizing Paycom's ability to streamline and add efficiency

Social ad created as part of "Who is Paycom?" campaign emphasizing Paycom's ability to streamline and add efficiency

Social ad created as part of "Who is Paycom?" campaign to reinforce that with Paycom's payroll automation technology, the process runs on time and without last-minute hassles — in other words, uneventful, as it should be

Social ad created as part of "Who is Paycom?" campaign to reinforce that with Paycom's payroll automation technology, the process runs on time and without last-minute hassles — in other words, uneventful, as it should be

Social ad created as part of "Who is Paycom?" campaign positioning Paycom as an essential tool for HR and payroll processes

Social ad created as part of "Who is Paycom?" campaign positioning Paycom as an essential tool for HR and payroll processes

Social ad created as part of "Who is Paycom?" campaign emphasizing Paycom's ability to streamline and add efficiency

Social ad created as part of "Who is Paycom?" campaign emphasizing Paycom's ability to streamline and add efficiency

Display ad created as part of "Who is Paycom?" campaign to make the point that Paycom is an essential HR tool, and with it, HR teams become the workplace heroes; you can't spell hero without HR, and you can't HR without Paycom, etc.

Display ad created as part of "Who is Paycom?" campaign to make the point that Paycom is an essential HR tool, and with it, HR teams become the workplace heroes; you can't spell hero without HR, and you can't HR without Paycom, etc.

Display ad created as part of "Who is Paycom?" campaign that highlights Paycom's ability to transform workplaces

Display ad created as part of "Who is Paycom?" campaign that highlights Paycom's ability to transform workplaces

Display ad created as part of "Who is Paycom?" campaign that addresses the common HR audience pain point of working late to put out last-minute fires, usually a result of relying on manual processes and multiple platforms rather than Paycom's all-in-

Display ad created as part of "Who is Paycom?" campaign that addresses the common HR audience pain point of working late to put out last-minute fires, usually a result of relying on manual processes and multiple platforms rather than Paycom's all-in-one software

Conversion Rate Optimization

I frequently collaborated with CRO team members to evaluate website landing pages, ideate experiments, and recommend improvements. Using tools like GA4 and Hotjar, we determined that some of the most important pages weren’t engaging and converting users as well as they could be.

From a content standpoint, improvements included adding social proof and impactful figures, enhancing headlines, and rewriting copy to concisely convey key information while significantly reducing page length.

These efforts helped drive engagement time per session up by 139% and conversion rates up by 60%.