Get to know me better

Nice to meet you, I’m Rachel! I’m a Capricorn, Myers-Briggs type ISTJ, Enneagram 6, and DiSC type C if any of that matters to you. I’m also half-Cuban, in case you were wondering why Hispanic/Latino is checked off as my ethnicity on a job application. Here’s a bit about me outside of my 9-5 life!

I was born and raised in mostly sunny south Florida and studied English and journalism in swampy north-central Florida (go Gators)! I’m passionate about good movies (and going to see them in theaters alone), good food, and good grammar, among other things. I enjoy traveling, making it through barre class, and performing ABBA’s greatest hits at karaoke. I don’t enjoy holding a plank or getting stuck in traffic.

In addition to my two bachelor’s degrees from the University of Florida, I have a graduate certificate in digital and print publishing from New York University. I find that “content strategy” can sometimes be an umbrella term, so some of my more specific skills include UX research and writing, usability testing, website roadmapping, content auditing, journey mapping, digital marketing, copywriting, and much more. Plus, I am always eager to learn new things.

Take a chance on me

"Rachel is amazing and continues to kill it! She is strategic, proactive, organized, a good communicator, and just lovely to work with."

Account Manager
“Rachel absolutely slays when it comes to her craft. Her ideas and strategy shine through on every copy doc she touches. She pushes the needle, she thinks outside the box, she asks the tough questions.”

Anonymous, 2024 annual performance review
“Rachel has a deep sense of responsibility and you can count on her to own her desk and work. Her tasks are always completed on time (if not ahead of time) and the work she delivers is high quality with minimal feedback or oversight needed."

Anonymous, 2024 annual performance review
“Rachel has dove head first into several projects in partnership with our tactic. She has learned about what we do and how we do it and been open to learning new skills and trying new things. She has done this with grace, diligence, and enthusiasm. I wouldn't hesitate to work with her on future projects.”

Associate Director of CRO
“Rachel is one of my favorite people to collaborate with, and I always look forward to our interactions. She is a true team player and is quick to find a solution that works for everyone (client & Spinutech included) if something doesn't work for the client.”

Anonymous, 2023 annual performance review
“Rachel's approach to teamwork and communication are absolutely phenomenal. She is willing to step in to help on any projects as needed and works really well with others in terms of identifying the best way to move forward for tricky content situations.”

Anonymous, 2023 annual performance review
“I really admire [Rachel's] ability to handle intense workloads month after month. I know there have been several occasions where she's been super busy, but you'd never know it from how well she handles everything. Not only that, but even when dealing with lots of work, she manages to produce incredibly high quality content.”

Anonymous, 2023 annual performance review
“Rachel often thinks 'client first' and will push back in order to create the best deliverable for the client, even if it means more work. She understands that our priority is client success and never hesitates to deliver on that.”

Anonymous, 2023 annual performance review
“Rachel is very open to feedback and happy to collaborate as needed. She is always timely in her responses and in meeting deadlines, and communicates often around her work. You are never left guessing what Rachel's thinking about tasks or deliverables.”

Anonymous, 2023 annual performance review
"Rachel gives every task, no matter how small, the same level of attention and effort. She holds herself accountable and has developed a reputation for being trustworthy and dependable. You can assign her a task and be certain it’ll be done right. Rachel makes herself available as a resource to her fellow team members, always willing to answer their questions."

Content Team Lead (and direct manager)

Get to know me better

"Rachel is amazing and continues to kill it! She is strategic, proactive, organized, a good communicator, and just lovely to work with."

“Rachel absolutely slays when it comes to her craft. Her ideas and strategy shine through on every copy doc she touches. She pushes the needle, she thinks outside the box, she asks the tough questions.”

“Rachel has a deep sense of responsibility and you can count on her to own her desk and work. Her tasks are always completed on time (if not ahead of time) and the work she delivers is high quality with minimal feedback or oversight needed."

“Rachel is one of my favorite people to collaborate with, and I always look forward to our interactions. She is a true team player and is quick to find a solution that works for everyone (client & Spinutech included) if something doesn't work for the client.”

“Rachel's approach to teamwork and communication are absolutely phenomenal. She is willing to step in to help on any projects as needed and works really well with others in terms of identifying the best way to move forward for tricky content situations.”

“Rachel often thinks 'client first' and will push back in order to create the best deliverable for the client, even if it means more work. She understands that our priority is client success and never hesitates to deliver on that.”

“Rachel is very open to feedback and happy to collaborate as needed. She is always timely in her responses and in meeting deadlines, and communicates often around her work. You are never left guessing what Rachel's thinking about tasks or deliverables.”