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Words: Kelly Jacobson, me / Design: Me https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/1612970025884-M8N73YCA5KVWQS25NJGM/Guide+to+Landing+Pages.png Content - Mirabel Guides - A Beginner’s Guide To Landing Pages This comprehensive guide tackles everything from the best practices for designing landing pages, including elements like call-to-action buttons and lead-generation forms, to optimizing them for mobile devices and using specific metrics to track their success. Words: Yours truly / Design: Josmary Gonzalez https://rachelkrockwell.com/content-mirabel-blogs daily 0.75 2021-02-10 https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/1612924839826-PDNOXUV68S5P9WR343AL/5f63b196086c48ab01c5b659_shutterstock_745091380.jpg Content - Mirabel Blogs - Email Deliverability and Everything You Need to Know About It If it’s not in the inbox, did it actually happen? Here’s how you can ensure deliverability for your email marketing campaigns. 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READ https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/1612924829743-T04KPVVEG5SM2VC2BL1H/5f63b161f9f3953c17bfcec1_shutterstock_465065156.jpg Content - Mirabel Blogs - 5 Ways to Segment Email Lists That'll Boost KPIs Email marketing is one channel that can't be overlooked when taking your business digital. Here are 5 ways to segment your email list that can boost KPIs. READ https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/1612924849505-ZFFA7Q3VCIV0X81W2VQG/5f63b1d5e39553816546cc3c_shutterstock_483828679.jpg Content - Mirabel Blogs - What Is An Email Newsletter and Why Does It Matter? Craft your email newsletter with these tips in mind to take your email marketing strategy to the next level. 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READ https://rachelkrockwell.com/portfolio/paycom daily 0.75 2025-06-25 https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/54417407-5e59-4109-9960-c26803096122/paycom-logo_brandlogos.net_22kic-512x512.png https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/bb994e1c-867d-4c42-ae3a-66894b8b921c/paycom+-+app.jpg https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/39b58d20-0750-4c2f-bb4c-67db229ec41b/Rachel+portfolio+stuff.jpg https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/194e6b48-aed6-4877-aa1e-7fb3b8c5e9c1/paycom+-+website.gif https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/d2f795a0-5bd3-4839-bafb-ceb7866bb190/22-1559-MKT-Beti+Consequence+for+employers-1080x1080_1.png Paycom Social ad targeting HR and payroll specialists with the goal of promoting Beti®, Paycom's payroll automation tool https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/e8efdcff-f379-4247-8ad5-7e08aac6a809/Video_Card_V2.png Paycom Social ad aimed at singling Paycom out as a leading payroll tech provider, which ran in tandem with the 2024 Summer Olympics https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/44b39658-4b4f-45f4-b85f-f0bcefdb2cfc/Hurdles_V1_1080x1080.png Paycom Social ad aimed at singling Paycom out as a leading payroll tech provider, which ran in tandem with the 2024 Summer Olympics https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/34eb83e0-f1fa-4ba3-ab39-127602bb9073/Gold_V2_1080x1080.png Paycom Social ad aimed at singling Paycom out as a leading payroll tech provider, which ran in tandem with the 2024 Summer Olympics https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/e70b350e-1c67-44c0-94e0-966c0976deb8/LGB_Concept2_V1_1080x1080.png Paycom Social ad created as part of "Why Paycom?" campaign https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/fbb80201-d7c0-4c85-93c6-fe00b86a8e99/LGB_Concept2_V3_1080x1080.png Paycom Social ad created as part of "Why Paycom?" campaign https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/cfe77784-70a4-4df5-b74a-30041618b160/SIE_Discovery_Concept1_V2_1200x1200.png Paycom Social ad created to position Paycom's all-in-one HR and payroll software as the solution for employee attrition, a frequent customer pain point https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/35bc1188-c309-4c21-97f1-91b77fdf06d1/SIE_Discovery_Concept1_V3_1200x1200.png Paycom Social ad created to position Paycom's all-in-one HR and payroll software as the solution for employee attrition, a frequent customer pain point https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/4e495222-5bef-4b63-9f43-972863ba5641/GONE_GD_720x480_V2.png Paycom Social ad created to promote a new software feature, GONE™, which automates time-off decisions for managers https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/0dbace40-aff7-4ac9-9575-2ff924c8b525/SLC_LGB_Market_Glitch_970x250_Static.png Paycom Display ad created to target competitor users struggling with the performance inconsistencies of their current payroll software https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/1bf1c15d-37ec-48d4-87ed-c84dc7c784e0/WhoIsPaycom_1080x1080_V3_R1.png Paycom Social ad created as part of "Who is Paycom?" campaign emphasizing Paycom's ability to streamline and add efficiency https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/eb409073-61e4-44f7-beb5-96ebe15ea200/WhoIsPaycom_Social_AllBuyers_1080x1080_R2.png Paycom Social ad created as part of "Who is Paycom?" campaign to reinforce that with Paycom's payroll automation technology, the process runs on time and without last-minute hassles — in other words, uneventful, as it should be https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/c17d51ad-6d58-4904-b59e-a08521d3db02/WhoIsPaycom_Social_AllBuyers_1080x1080_V2_R1.png Paycom Social ad created as part of "Who is Paycom?" campaign positioning Paycom as an essential tool for HR and payroll processes https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/bca227ae-ee5c-4270-b71e-035880f9dfab/WhoIsPaycom_1080x1080_V3b_R1.png Paycom Social ad created as part of "Who is Paycom?" campaign emphasizing Paycom's ability to streamline and add efficiency https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/567d3674-630c-4a70-a529-e7199129faf3/WhoIsPaycom_Display_970x250_V1b_R1.png Paycom Display ad created as part of "Who is Paycom?" campaign to make the point that Paycom is an essential HR tool, and with it, HR teams become the workplace heroes; you can't spell hero without HR, and you can't HR without Paycom, etc. https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/23baeeb3-78df-448f-832e-0dd578c2b790/WhoIsPaycom_Display_970x250_V2_R1.png Paycom Display ad created as part of "Who is Paycom?" campaign that highlights Paycom's ability to transform workplaces https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/04a8290f-936d-4d93-8a3b-fcbe7ce814fa/WhoIsPaycom_Display_970x250_V3_R1.png Paycom Display ad created as part of "Who is Paycom?" campaign that addresses the common HR audience pain point of working late to put out last-minute fires, usually a result of relying on manual processes and multiple platforms rather than Paycom's all-in-one software https://rachelkrockwell.com/webwork daily 0.75 2025-01-24 https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/da434118-4922-4080-b59a-6f59a8beff5d/kalsec.gif https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/a5b379c8-c7cf-4f2a-854b-685e5eb21b0a/H5feUmZ5afNcz1nKUTvZ1DkuxOXdQSLa.png https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/7b005072-f3dd-4fde-b9e0-144a91045646/Rachel+portfolio+stuff+%281%29.gif https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/36773374-1789-4416-82ab-f59953b14328/Rachel+portfolio+stuff+%282%29.png https://rachelkrockwell.com/portfolio/empower-pharmacy daily 0.75 2025-01-24 https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/8f009080-3248-470d-a3fd-758ae0e89e57/EmpowerPharmacy-fc-logo.png https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/712935a7-7219-4a1e-b9ef-423a3e20b83b/empower+-+website.gif https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/603c13cd-33d5-46cb-a14c-2c0140a1fbf8/Empower_Brand_Guidelines_4.jpg https://images.squarespace-cdn.com/content/v1/5d1a649cd102310001a45fc8/daf929ca-4f74-43ed-b04c-56452cb4c69e/Rachel+portfolio+stuff+%281%29.png